Gena is the Cofounder and COO of The Collective Access.  She grew up in a working class household with a foreign mother who knew the value of education but did not know how to provide opportunities.  Through hard work and dedication, she financed her education with scholarships.  Her goal is to help the next generation find the resources they need so they too can fulfill their dreams.

This Detroit native is often referred to as “Gena the Assassin” due to her fierce ability to execute with finesse and efficiency. She graduated Magna Cum Laude with a Bachelor’s Degree from Kalamazoo College in Michigan where she double majored in Business and Chinese Language. After living two years in the smog of Beijing, she decided to transplant her life to sunny San Diego.

Her career has been built in the eCommerce space with specialities in logistics and operations. She can help you with the ins and outs of moving your product from Point A to B, from web to consumer. She is currently employed at Omni Holding Company where her focus is on executing dreams and plans of her CEO. No task is too small or too large; she can handle it.


1. Live life with an aggressive patience.

2. Kill It Everyday.

3. Read 1,000,000 book pages before I die.

4. Stay a Life Long Learner.



The Alchemist by Paulo Coehlo, The Surrender Experiment by Michael A. Singer, Einstein’s Dreams by Alan Lightman, Shantaram by Gregory David Roberts, Delivering Happiness by Tony Shieh.



A person‘s success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have.
— Tim Ferris, Author of the 4 Hour Workweek



Tennis, Hiking, Salsa dancing, cooking, poker and linguistics. She has recently taken an interest in romance languages and is currently learning Italian at the Italian Cultural Center in Downtown San Diego. She is an avid believer in making yourself uncomfortable because being uncomfortable means you’re growing. And if you’re not growing, you’re dying. 

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