TAKING THE REAL ESTATE REIGNS: A TIMEOUT WITH JEFF DISCHER

It doesn’t take more than 5 minutes of hearing Jeff Discher speak to know he is a motivated individual.   He sits in front of me, smile on his face and I struggle to equate the visual with the words coming out of his mouth. He’s wearing an impeccable suit, a known timepiece on his wrist, and shoes that are so shiny you can see your face in them. And yet, the man before me is humble and animated- hands moving rapidly and quickly as he reflects on his career and childhood in San Diego. 

He smiles as I ask my favorite question to anyone I talk to- “What did you like doing as a child”. He smiles as he begins to tell me a story that is anything but ordinary. It’s a story about overcoming obstacles, being an underdog, but above all persevering and seeking knowledge when you need to. It’s no surprise then that while most kids spent their time growing up riding bikes, going to camp, and playing. Jeff chose a different route. His entrepreneurial spirit began early. There was something about creating something that had him hooked- and his hard work paid off. From an early age, he was starting businesses and trying to get his friends to do the same.  He would find items that were broken, fix them up, and then resell them at up to four times their purchase price. He found a motivator early on that garnered him a strong work ethic- the financial rewards of creating something and being able to be compensated for his work.  When he wasn’t sure what to do- he would look up in a book the steps he needed to complete a task. He made a mini empire by the age of 13, when kids were games- Jeff was making deals- and turning a profit.

I met Jeff a few months ago. We both were founding members of The Collective Access, an organization dedicated to formulating success for the underserved in San Diego, CA. I had heard about him- but wasn’t particularly motivated to get to know him. Truth be told there are tons of people that do Real Estate in our city, but very few who have the work ethic to stay in the business in good times and in bad. The minute I met him- I knew I was talking to a multi-dimensional individual. He is dynamic, bright, motivated, and willing to do work. To know him today you would never guess his humble beginnings. Every conversation has a moment of learning on both sides. Early on his career, he focused on fitness, training some of San Diego’ elite business executives. He accomplished what most trainers dream of, a steady schedule, premier clients, and the ability to build his brand.

Like most stories, it was an outsider who saw Jeff’s potential.  There are moments when those around us can see potential we have not fully realized.  

A client who was in the mortgage industry offered him the opportunity to pursue business development. He was able to refer one client, then several, and build up a significant referral path. It was so large in fact, that he wondered why he couldn’t do this same line of work himself.  

The entrepreneurial pivot took place and he began to focus on Real Estate. In 2006 he ranked in the top 20 out of 500 agents in his real estate firm. In 2006, he received his broker’s license. Less than a year and half later, he took pause to focus and evaluate what he truly wanted in his life. After soul searching he realized- his relationships had always been the key to success. He loved meeting an array of different people from all walks of life that wanted to take the next step in their Real Estate Process. It comes as no surprise to anyone that knows him that he puts that level of effort and energy into his brokerage, Discher Real Estate Group, a division of Canter Companies. The countless testimonials from his clients- formal and informal- all attest to the qualities that Jeff has exhibited since early childhood.  

Jeff reads an average of 3-5 books a month- In topics ranging from health and fitness to mindfulness and developing business acumen. The word “no” does not exist in his vocabulary.  He also believes when he encounters an obstacle, it is his mission to learn as much as he can to help overcome it.  It’s incredibly refreshing to dialogue with him because he expresses a true interest in people and problem solving. It's no wonder his clients benefit from his unique perspectives and negotiation skills. 

Most recently, he has mentored and brought an agent who is in the midst of a military transition. Most employers don’t understand how a military skill set can apply in the civilian workforce- but not Jeff. Jeff saw in Ben Biggs, his newest addition and newly retired veteran, a person who had the drive to succeed. Jeff's unique ability to see potential and nurture his team and clients translates to his success in the San Diego Real Estate Sphere of Influence. Think I'm lying? Check out his testimonials here. 

The best part of this? He's not content to be a one trick pony. On top of his Real Estate career, he has also invested in several businesses within the community- creating job opportunities for local San Diegans to help them reach their goals. Limits don't exist for Jeff Discher. 


Maresa Friedman founded The Executive Cat Herder after running Corporate Operations & Business Performance Management, Market Development for Halo, a global analytics firm. She specializes in creating high impact changes with simple execution strategies. Her simple, no frills, and direct approach to project engagement has created a fractional COO/CSO model that has been embraced within the technology community She also serves as a Analytics & Data Strategist for Omni Creative Labs. Maresa is in the top 1 percent for Social Selling in the technology industry. Most recently, Maresa was awarded San Diego Metros 40 under 40 and a finalist for the San Diego Business Journal's Women Who Mean Business Awards. She was also a judge for the Business Intelligence Stratus Awards and is currently a contributor to the Innovation Enterprise a platform connecting leaders from startups to Fortune 500 companies. She writes for the Chief Strategy Officer, Chief Data Officer and CFO channels. She is also on the board for the San Diego Civic Youth Ballet. She is also a founding member of The Collective Access, an organization dedicated to empowering the underserved within the San Diego Community.